Brand design
T-shirt graphic design
Website design and backend setup
Social & marketing strategy
Email marketing
Copywriting
Community engagement
WHAT WE DID
How do you turn a victory on MTV's, The Challenge into a personal rally cry for the influencer who won?
We crafted a strategy for Tori Deal's winning season that transformed her presence and win on TV into a compelling call to action for her personal brand. By aligning her merch launch with the peak of her TV success, we created a moment where fans didn’t just celebrate her win — they joined it. The result? A brand movement that resonated deeply and extended her triumph beyond the screen.
Creating super-fans with a merch launch
SEE THE PROJECT online
CLIENT: TORI DEAL
(Lifestyle, Product)
PROCESS & Creation
VISUAL BOUNDARIES
For the launch, we aimed to design branding and t-shirt designs with a color palette that combined Tori Deal's athletic persona with her more soft and feminine personal side. We selected a palette of sleek neutrals, with gender-neutral gradients to reflect this balance. The typography is striking and bold, ensuring the campaign made a memorable impact.
TYPOGRAPHY
PROCESS & Creation
For the launch, we aimed to design a branding and t-shirt designs with color palette that reflected the Tori Deal's athletic persona with her more soft and feminine personal side. We selected a palette of sleek neutrals, with gender-neutral gradients to reflect this balance. The typography is striking and bold, ensuring the T-shirt campaign made a memorable impact.
VISUAL DIRECTION
TYPOGRAPHY
Product creation
Product creation
INSTAGRAM
We kept marketing short and sweet and let personal stories sell the product - a wearable reminder of the w(inner) strength that lives in all of us.
We kept marketing short and sweet and let personal stories sell the product - a wearable reminder of the w(inner) strength that lives in all of us.
The Results
1.5k
ORDERS placed in the first week
1.2M
IMPRESSIONS on social media
71.4k
Likes on launch specific posts
4k+
Social shares from posts and stories
We created social posts that featured images of Tori in her element - working out, and paired high impact messaging and personal story-telling with images of her in the winner merch. What came of the t-shirt launch were thousands of people that resonated with her story and her vulnerability in sharing her story. We received dozens of pictures of fans rocking their winner tees.
The Results
1.5k
ORDERS placed in the first week
1.2M
IMPRESSIONS on social media
71.4k
Likes on launch specific posts
4k+
Social shares from posts and stories
We created social posts that featured images of Tori in her element - working out, and paired high impact messaging and personal story-telling with images of her in the winner merch. What came of the t-shirt launch were thousands of people that resonated with her story and her vulnerability in sharing her story. We received dozens of pictures of fans rocking their winner tees.