Brand design
Website design
Copywriting
Social & marketing strategy
Illustration
Copywriting
Community engagement
WHAT WE DID
How do you distill a lifetime of expertise into a digital experience? Alison Smith, a highly sought-after therapist in Los Angeles, was ready to transition her rich body of work into the online world for the very first time. She wanted her brand to reflect not just her professional journey but also her passion for interior design and aesthetics.
We crafted a website and online presence that embodies her philosophy, seamlessly blending psychoeducation with her illustration. The result? A captivating digital presence featuring elegant illustrations and a color palette inspired by the serenity of the Sonoma desert.
Elevating therapy with illustration
SEE THE PROJECT online
CLIENT: Alison smith
(wellness)
PROCESS & Creation
VISUAL BOUNDARIES
We sought to encapsulate the warmth and wisdom that defines Alison's practice through visual narrative and written tone. Professional and approachable typography was chosen to allow visitors to feel at ease, fostering a sense of connection and integrity that’s essential in therapeutic spaces.
TYPOGRAPHY & Tone
PROCESS & Creation
We sought to encapsulate the warmth and wisdom that defines Alison's practice through visual narrative and written tone. Professional and approachable typography was chosen to allow visitors to feel at ease, fostering a sense of connection and integrity that’s essential in therapeutic spaces.
Visual boundaries
TYPOGRAPHY & TONE
INSTAGRAM
BEFORE
AFTER
400 followers
1700 followers
The Results
A digital sanctuary that mirrored the warmth of Alison's LA office — a space where potential clients could feel her empathy before ever stepping through the door. Her new online identity didn’t just attract the right clientele; it sparked collaborations with a network of wellness professionals, building her brand as a trusted voice in mental health.
Her Instagram became a curated resource for psychoeducation, drawing in an engaged, growing community eager to connect and learn from her expertise. It was more than just an online presence; it was a beacon for meaningful connection and insight.