Brand design
Instagram design
Website design and backend setup
Social & marketing strategy
Email marketing
Copywriting
Community engagement
WHAT WE DID
Building a coaching ecosystem don't happen overnight. Throughout this multi-year project, we created a remarkable surge of over 50,000 new organic Instagram followers.
We developed a dynamic coaching roster filled with a variety of groups and workshops. Our strategy turned cold traffic into loyal followers who often ask, “How did I navigate my relationships without you?” and “What would I have done during those transitions without your help?” It’s more than just growth; it’s the foundation of a thriving community that truly connects.
Scaling a coaching ecosystem
SEE THE PROJECT online
CLIENT: Mollie Birney
(wellness, lifestyle)
PROCESS & Creation
VISUAL BOUNDARIES
Mollie’s voice strikes the perfect balance between approachable and insightful, like your wise no bullsh*t older-sister. We infused this playful tone into her copy, inviting them to embrace their journey with curiosity, courage and humility.
TYPOGRAPHY & tone
The design palette is a blend of bold colors, gender-neutral colors, reflecting Mollie's grounded yet dynamic approach. Typography is sleek and modern, echoing the simplicity of her message while ensuring readability. The imagery is a mix of original illustration, clean lines and psycho-education.
To encapsulate Mollie's philosophy, we developed taglines that resonate with her voice. Each phrase and CTA is a reminder of the wise older sister guiding their community towards towards self-discovery with wit and tough love.
Key Messaging
Design elements
PROCESS & Creation
VISUAL BOUNDARIES
Mollie’s voice strikes the perfect balance between approachable and insightful, like your wise no bullsh*t older-sister. We infused this playful tone into her copy, inviting them to embrace their journey with curiosity, courage and humility.
TYPOGRAPHY & tone
To encapsulate Mollie's philosophy, we developed taglines that resonate with her voice. Each phrase and CTA is a reminder of the wise older sister guiding their community towards towards self-discovery with wit and tough love.
Key Messaging
Design elements
Visual boundaries
Typography & tone
Design elements
The design palette is a blend of bold colors, gender-neutral colors, reflecting Mollie's grounded yet dynamic approach. Typography is sleek and modern, echoing the simplicity of her message while ensuring readability. The imagery is a mix of original illustration, clean lines and psycho-education.
Key messaging
Instagram
BEFORE
After
600 followers
55k followers
Through clever phrasing and wisdom, we captured Mollie’s essence — each offering, post and community engagement was an opportunity to invite her community to embark on their own journey.
Through clever phrasing and wisdom, we captured Mollie’s essence — each offering, post and community engagement was an opportunity to invite her community to embark on their own journey.
The Results
55k
new organic followers
10M+
IMPRESSIONS on social media
10o+
Direct from Instagram customers
15+
New offerings created
What began as a simple idea with just 600 followers blossomed into a fully scaled business within two years, evolving into a vibrant ecosystem of multi-tiered offerings. Mollie now enjoys a thriving community where dozens of clients find inspiration and support directly through Instagram, transforming casual followers into lifelong advocates.
The Results
55k
new organic followers
10M+
IMPRESSIONS on social media
10o+
Direct from Instagram customers
15+
New offerings created
What began as a simple idea with just 600 followers blossomed into a fully scaled business within two years, evolving into a vibrant ecosystem of multi-tiered offerings. Mollie now enjoys a thriving community where dozens of clients find inspiration and support directly through Instagram, transforming casual followers into lifelong advocates.